Don't Let Your Snack Bite Back
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Don't Let Your Snack Bite Back
Pepsodent
In a world where sugars are hidden behind scientifically-engineered or au
Naturale-sounding names, Pepsodent wanted to highlight the importance
of preventive oral care and anti-cavity toothpastes.
We reframed the fact that sugars in everyday snacks are a common
source of cavities and turned it into a series where the snacks people
eat end up eating away at their teeth.
We illustrated this fact with simple visuals that revealed the cause of the cavities upon closer inspection. The series appeals to children through simple, cartoonish antagonists and bright colours representative of the
snack in question. The placement of the cavities was statistically grounded.
Here, fact meets charm to attract and educate a young audience that would ignore medical warnings typically found on dentists' walls.
Awards
Awards (2019)
Cannes Lions | Shortlist (Outdoor)
Cannes Lions | Shortlist (Outdoor)
Cannes Lions | Shortlist (Outdoor)
Spikes Asia | Bronze (Print & Publication)
Spikes Asia | Shortlist (Print & Publication)
ADSTARS | Gold (Print – Product & Service)
ADSTARS | Gold (Design – Communication Design)
ADSTARS | Silver (Print – Print Craft)
ADSTARS | Silver (Print – Print Craft)
ADSTARS | Silver (Design – Product & Service)
Creative Circle Awards l Silver (Outdoor – Best Use of Posters)
Creative Circle Awards l Silver (Outdoor – Best Use of Posters)
Creative Circle Awards l Silver (Outdoor – Best Use of Posters)
Creative Circle Awards l Bronze (Print & Publishing – Best Use of Print)