SPITE by Sprite
SPITE by Sprite
Sprite
ADFEST YOUNG LOTUS
24-HOUR CREATIVE CHALLENGE BRIEF:
In 2022, Sprite launched its first-ever global brand platform, Heat Happens. Inspired by the insight that the feeling of heat is inevitable, Sprite champions the belief that cooler heads will always prevail. Because today, people are getting more heated than ever. From boiling over in a never- ending queue to flicking rage tweets at the drop of a hat, every little thing can escalate and take a heated turn. It’s the world we live in today.
Now we need to entrench Heat Happens in the cultural zeitgeist and make Sprite a cultural force to be reckoned with.
The Situation
Gen Z is by far the most stressed out generation, their every
move is heavily scrutinised by those around them. When they
try to express their pent-up frustrations and stresses, they are labelled as sensitive and stereotyped as ‘over-complainers’.
Our insight
Gen Z has become a generation that is unable
to communicate their frustrations verbally.
STEP 1: ENTER THEIR NAME
STEP 2: SELECT SERVING SIZE
STEP 3: FULL SEND!! 😈😈😈
